Dunlop to continue as title sponsor of BTCC

Tyre supplier Dunlop has agreed a multi-year deal to extend its title sponsorship of the British Touring Car Championship (BTCC) motor-racing series.

Dunlop will retain its role as the official tyre supplier to the competition and continue to supply all BTCC teams with its Sport Maxx tyre range.

The company will also continue to benefit from branding across all BTCC assets including cars, trackside and online via the BTCC website and social media feeds.

In addition, Dunlop will produce a range of insight videos and run a number of ticket give-away competitions via its own social media platforms.

Dunlop will also continue to receive various hospitality and ticket allocations at each round of the competition.