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PSG in Center Parcs tie-up

Outdoor resort chain Center Parcs has entered into a partnership with French Ligue 1 football club Paris Saint-Germain.

Under the deal, Center Parcs will host a number of weekend-long PSG football training camps for children aged between six and 17.

PSG supporters will also receive various offers for Center Parcs holidays.

In addition, John Calderwood, PSG’s head groundsman, will appear in a promotional video for the company.

The joint campaign will be promoted through web, print, television and social media, as well as at PSG’s home game against Reims on April 5.