News

Pirelli has extended a deal to serve as the official tyre supplier of the Superbike World Championship.

Danish Superliga football club Brondby has entered into a new sponsorship deal with domestic state bank Arbejdernes Landsbank.

Energy company Qatar Petroleum International has extended its contract as the exclusive sponsor of the world’s richest horse race for purebred Arabians, the Qatar Arabian World Cup, to take in the 2014 edition at Longchamp, Paris on October 5.

Botswana Telecommunications Corporation (BTCL) has signed a three-year extension to its title sponsorship deal with the Botswana Premier League football competition.

Australian IT company Premier Technology Solutions has agreed a two-year deal to become the presenting sponsor of the Australian Hockey League under a wider deal with the Hockey Australia governing body.

Sports orientated social network Sportlobster has reached an agreement to become the official social media partner of English Premiership rugby union team Gloucester.

Consumer electronics company Toshiba has agreed a deal to become a founding partner of Los Angeles-based Staples Center, the home of a number of US professional sports teams.

French oil and lubricant company Motul has agreed a deal to become title sponsor of the 2014 Grand Prix of Japan, the 15th round on the MotoGP motorcycling series’ calendar.

Cruise line company AIDA Cruises has agreed an extension to its partnership with German Bundesliga football club Borussia Dortmund for a further two seasons until the end of the 2015-16 campaign.

French Ligue 1 football club Paris Saint-Germain has extended its partnership with multinational electronics company Panasonic.

Cement producer Birla White has signed up as an associate sponsor of the 2014 Champions League T20 club cricket tournament in India.

Government-owned bank Caixa Economica Federal has renewed its title sponsorship of the Campeonato Brasileiro for the second edition of the women’s football league.

Czech car manufacturer Skoda has signed a two-year deal to become an official sponsor of European club ice hockey competition the Champions Hockey League.

German sportswear company Puma has signed an extension to its long-running partnership with the Football Association of the Czech Republic (FACR).

English rugby union’s governing body the Rugby Football Union has agreed a four-year partnership with commercial property and real estate services advisor CBRE.

Australian property investment and funds management company Cromwell Property Group has struck a deal to become a sponsor of the Samoa national rugby union team.