Ironman refreshes with Gatorade partnership

PepsiCo-owned isotonic drinks brand Gatorade has agreed to become a partner of the Ironman triathlon series.

Although the terms of the multi-year deal were not disclosed, it was confirmed that the partnership will begin on January 1, 2015.

Under the deal, the company’s Gatorade Endurance line of sports fuelling products will be distributed at all Ironman triathlon and Ironman 70.3 triathlon events in the US.

Gatorade will now join other Ironman partners such as Timex, TYR, Shimano and Training Peaks.