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CBRE converts RFU deal

English rugby union’s governing body the Rugby Football Union has agreed a four-year partnership with commercial property and real estate services advisor CBRE.

Under the agreement, CBRE becomes an official supporter to England Rugby and the principal partner of the organisation’s All Schools programme.

CRBE is set to make a significant investment into All Schools which aims to have 400 schools enrolled by next year, rising to 750 by 2019 as part of the RFU’s legacy plans for its hosting of the 2015 Rugby World Cup.

As an official supporter to England Rugby, CBRE will receive matchday branding at Twickenham Stadium. The financial terms of the deal were not disclosed.

Sophie Goldschmidt, RFU chief commercial and marketing officer, said: “CBRE and the RFU have a longstanding relationship and we are delighted to deepen that with this new partnership. All Schools is a key legacy programme for us to increase participation in rugby and the support from CBRE will be vital in helping us to achieve our goals in this area. As we enter into our third year of All Schools we look forward to working with CBRE to drive the reach of rugby in even more secondary state schools through their comprehensive UK wide network.”