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Brondby banks new shirt sponsor

Danish Superliga football club Brondby has entered into a new sponsorship deal with domestic state bank Arbejdernes Landsbank.

The deal will run for three years, from 2014-15 until 2016-17.

Under the deal, Arbejdernes Landsbank will become a co-sponsor of the club and receive branding placement on the upper back of players’ jerseys.

Arbejdernes Landsbank will join a host of other partners at Brondby including the club’s front-of-shirt sponsor Bet25.

Brondby finished fourth in the 2013-14 Danish Superliga to qualify for the 2015-14 Uefa Europa League third qualifying round. However, the club lost 5-0 on aggregate to Belgian side Club Brugge and did not progress to the group stage.