News

Lotte Chilsung Beverage Co. has signed up as a sponsor of the 2015 Gwangju Summer Universiade multi-sport event.

Turkish Super Lig football club Galatasaray has signed a shirt sponsorship deal with Chinese telecommunications company Huawei in an agreement that marks a shift in commercial strategy for the Istanbul giant.

Chinese company ZhongDe Metal Group has agreed to become a main sponsor of German Basketball Bundesliga team Alba Berlin.

NHL ice hockey team Tampa Bay Lightning has extended its sponsorship deal with local medical institute Florida Hospital.

Car maker FAW-Volkswagen has signed up as a commercial partner of the China national basketball team and the country’s Chinese Basketball Association (CBA) League.

Ligue 1 football champion Paris Saint-Germain has agreed a partnership with Aurel BGC, the French affiliate of US financial services firm BGC Partners, and confirmed a deal with French energy company GDF Suez.

Atlanta-based financial services company SunTrust Banks has been unveiled as the naming rights sponsor of the new home of the Atlanta Braves after the Major League Baseball club broke ground on the ballpark yesterday (Tuesday).

Korean electronics giant Samsung has agreed a partnership deal with the Jordan Olympic Committee ahead of the 2014 Asian Games multi-sport event, which gets underway on Friday.

Restaurant management company Yum Brands has reached an agreement with the operating group of Churchill Downs racecourse to retain its presenting sponsorship of the iconic Kentucky Derby horse race through 2020.

International hotel company Radisson has become the first sponsor to suspend its involvement with NFL American football franchise the Minnesota Vikings due to the controversy surrounding Vikings running back Adrian Peterson.

Italian Serie A football team Fiorentina has entered into a sponsorship agreement with online gaming brand Betclic.

English Premiership rugby union club Leicester Tigers has extended its long-term sponsorship agreement with mail, courier and logistics company DX.

Mutual life insurance company Penn Mutual has agreed a deal to become the title sponsor of the Collegiate Rugby Championship, the largest rugby sevens collegiate competition in the US.

Indian motorcycle manufacturer Hero MotoCorp has signed up as the title sponsor of the Tiger Woods Foundation’s World Challenge golf tournament.

NHL ice hockey team Minnesota Wild has reached a multi-year sponsorship agreement with Tennessee bourbon manufacturer Jack Daniel’s.

The Malawi Football Association (FAM) has agreed a three-year deal with Umbro to make UK-based sportswear provider its technical sponsor.