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Birla White cements Champions League T20 deal

Cement producer Birla White has signed up as an associate sponsor of the 2014 Champions League T20 club cricket tournament in India.

The deal with UltraTech Cement, which operates Birla White, was brokered by behalf of the tournament by GroupM ESP, the sports, entertainment and content subsidiary of GroupM.

Last week, GroupM ESP announced that Chinese smartphone brand Oppo had sealed title sponsorship rights for the competition, which will run from September 13 to October 4.