News
SuisseGas renews Milan Marathon title sponsorship
SuisseGas has opted to extend its title sponsorship of the Milan Marathon for a further two years until 2015, following a successful sponsorship of the 2013 event.
Bolton Wanderers drop QuickQuid sponsor plans after negative response
English Championship football club Bolton Wanderers has pulled out of a potential sponsorship deal with pay-day loans company QuickQuid after a negative response from fans and politicians.
Fraport takes off with German basketball deal
Airport operator Fraport has signed a long-term extension to its naming rights partnership with Frankfurt-based German Basketball Bundesliga club the Skyliners.
Canterbury Rugby Football Union secures SBS Bank sponsorship
The Canterbury Rugby Football Union (CRFU) has announced that SBS Bank is to become its new principal sponsor for ITM Cup and Canterbury Sevens representative teams.
Digicel dials up WICB extension
Digicel has agreed to extend its sponsorship of the West Indies Cricket Board (WICB) for another three years until September 2016.
Unimed Seguros signs up to support Brazil
Health services company Unimed Seguros has signed up as a sponsor of the Brazil national team.
Emirates backing relaunch of New York Cosmos
Emirates has signed a sponsorship deal with the New York Cosmos ahead of the iconic American club’s return to action in August.
Swimming Australia loses major sponsor in wake of controversies
Energy Australia has opted to end its partnership with Swimming Australia after a series of controversies surrounding the governing body were revealed.
Golfbreaks.com strengthens PGA ties with enhanced partnership
Golfbreaks.com has built on its relationship with the Professional Golfers’ Association by becoming an official partner and the headline sponsor of the PGA Fourball Championship for the next three years.
Verizon extends NFL partnership
American football’s NFL has agreed a four-year extension, from 2014-15 to 2017-18, to its partnership with telecommunications company Verizon.
Woods closes in on Nike extension
Tiger Woods is close to agreeing a new deal with long-time equipment and apparel sponsor Nike, according to the ESPN.com website.
Toronto 2015 takes flight with GTAA partnership
The Greater Toronto Airports Authority (GTAA) is to lend its support to the Toronto 2015 Pan American and Parapan American Games by making Toronto Pearson International Airport an official welcome partner and official supplier of airport services for the two events.
Blanco Pro Cycling set to become Belkin in new sponsorship deal
Blanco Pro Cycling could be set for a name change to Belkin after the US technology firm reportedly signed a deal to become the new sponsor of the team.
Bell connects with women’s football showpieces in Canada
Bell Canada has signed on as the first national supporter of the country’s staging of the 2015 Fifa Women’s World Cup and the 2014 U-20 Women’s World Cup.
Samsung takes sole sponsorship of rowing’s Coronation Regatta
Samsung has announced it is to be the sole sponsor of UK rowing event the Coronation 60th Anniversary Regatta.
USA Cricket Association secures first national team sponsor
Smart Choice Auto Group has agreed a one-year deal with the USA Cricket Association to become the first sponsor of the men’s national team.
Panasonic signs up as first sponsor of Myanmar SEA Games
Panasonic Asia Pacific has become the first company to sign up as an official sponsor of the 2013 Southeast Asian (SEA) Games, which takes place in Myanmar in December.
PSG banks QNB extension
Qatar National Bank has agreed a three-year extension to its sponsorship deal with Paris Saint-Germain, granting the company branding space on the football club's shirt.