American football’s NFL has agreed a four-year extension, from 2014-15 to 2017-18, to its partnership with telecommunications company Verizon.
According to the Wall Street Journal newspaper, the new deal is worth a total of $1bn (€769m) and expands Verizon’s existing sponsorship and content deal to include enhanced live streaming rights to NFL games from the 2014 season.
The agreement also includes exposure at NFL events and branding on official platforms and marketing materials.
Verizon has been a sponsor of the NFL since 2010.