News
Nike to cut ties with Livestrong foundation
Nike has opted to end its partnership with the Livestrong Foundation, the organisation founded by disgraced cyclist Lance Armstrong.
WICB receives commercial confidence boost
The West Indies Cricket Board (WICB) has boosted its commercial roster by agreeing new sponsorship deals with the Confident Group and Celkon Mobile.
Neymar agrees sweet deal with Mentos
FC Barcelona-bound Brazil forward Neymar has further enhanced his endorsement portfolio after agreeing a two-year deal with confectionary brand Mentos.
Unilever lends support to British Athletics and Sainsbury’s Summer Series
Unilever has agreed a deal with British Athletics to become an advertising partner of this year’s Sainsbury’s Summer Series.
Nib moves to extend dual Newcastle deals
Nib Health Funds has agreed a deal with the Newcastle Knights and Newcastle Jets to extend its dual sponsorship of the two clubs for the next 12 months.
European Tour launches online TV platform
Golf’s European Tour has launched a free online television channel providing video on demand highlights of the organisation’s tournaments.
European Tour lands Turkish Airlines backing for new event
Turkish Airlines has agreed a deal to become the title sponsor of the European Tour’s new showpiece tournament in Turkey later this year.
FIVB drives ahead with first official partner Honda
Honda has agreed a four-year deal with the International Volleyball Federation (FIVB) to become the first official partner for professional and elite volleyball and beach volleyball.
Formula One considers taking live streaming rights in-house – report
Formula One Group is considering removing live streaming rights from official broadcast partners to launch its own online streaming platform, reports Autoweek.
Sunderland enhances African ties with BFS Group deal
English Premier League side Sunderland has unveiled BFS Group as its new principal partner and shirt sponsor from the 2013-14 season.
FAI calls up renewed Three backing
The Football Association of Ireland (FAI) has extended its primary sponsorship deal with telecommunications firm Three through to 2016.
Panasonic supplies Sochi 2014 partnership
Panasonic has enhanced its association with the Olympic Movement by signing up as an official supplier to the 2014 Winter Olympics in Sochi, Russia.
Chery Automobile accelerates sports activity with BWF partnership
Chery Automobile has agreed a deal with the Badminton World Federation to become an official partner of the world governing body for a number of major tournaments.
Threadneedle banks World Triathlon Grand Final deal
Threadneedle Investments has agreed to a partnership with the 2013 World Triathlon Grand Final, which takes place in London in September.
Sportsman extends contract with Austrian ice hockey league
The Austrian Erste Bank Eishockey Liga (EHL) has agreed a three-year extension to its exclusive broadcast rights deal with the Sportsman Media Group.
Spain’s Liga Endesa broadens international presence with NTV Plus deal
NTV Plus has secured the Russian broadcast rights to Spain's Liga Endesa basketball division in a deal until the end of the 2013-14 season.
Bandsports partners with Sky Brasil for French Open rights
Sky Brasil has agreed a deal with Bandsports to carry coverage of the French Open, according to the Maquina do Esporte website.
Exclusive: Euro sponsorship revenue to grow 50 per cent, says Uefa’s Epstein
Uefa, the governing body of European football, expects to generate between €450m ($581m) and €500m in sponsorship revenue from the Euro 2016 finals, up more than 50 per cent on Euro 2012.