News
Golfbreaks.com strengthens PGA ties with enhanced partnership
Golfbreaks.com has built on its relationship with the Professional Golfers’ Association by becoming an official partner and the headline sponsor of the PGA Fourball Championship for the next three years.
Verizon extends NFL partnership
American football’s NFL has agreed a four-year extension, from 2014-15 to 2017-18, to its partnership with telecommunications company Verizon.
Woods closes in on Nike extension
Tiger Woods is close to agreeing a new deal with long-time equipment and apparel sponsor Nike, according to the ESPN.com website.
Toronto 2015 takes flight with GTAA partnership
The Greater Toronto Airports Authority (GTAA) is to lend its support to the Toronto 2015 Pan American and Parapan American Games by making Toronto Pearson International Airport an official welcome partner and official supplier of airport services for the two events.
Blanco Pro Cycling set to become Belkin in new sponsorship deal
Blanco Pro Cycling could be set for a name change to Belkin after the US technology firm reportedly signed a deal to become the new sponsor of the team.
Bell connects with women’s football showpieces in Canada
Bell Canada has signed on as the first national supporter of the country’s staging of the 2015 Fifa Women’s World Cup and the 2014 U-20 Women’s World Cup.
Samsung takes sole sponsorship of rowing’s Coronation Regatta
Samsung has announced it is to be the sole sponsor of UK rowing event the Coronation 60th Anniversary Regatta.
USA Cricket Association secures first national team sponsor
Smart Choice Auto Group has agreed a one-year deal with the USA Cricket Association to become the first sponsor of the men’s national team.
Panasonic signs up as first sponsor of Myanmar SEA Games
Panasonic Asia Pacific has become the first company to sign up as an official sponsor of the 2013 Southeast Asian (SEA) Games, which takes place in Myanmar in December.
PSG banks QNB extension
Qatar National Bank has agreed a three-year extension to its sponsorship deal with Paris Saint-Germain, granting the company branding space on the football club's shirt.
Chelsea bolsters Asian ties with Nitto Tire deal
English Premier League football club Chelsea has announced a new three-year partnership in Thailand with Nitto Tire.
Adidas aces long-term Djokovic partnership
Adidas has agreed a new long-term footwear partnership with world No.1 tennis player, Novak Djokovic.
MotoGP’s Yamaha strikes timely partnership
Leading MotoGP team Yamaha Factory Racing has added to its expanding commercial portfolio by confirming TW Steel as an official sponsor.
Optus moves to end Australian football sponsorship
Telecommunications firm Optus has moved to end its sponsorship with Football Federation Australia, bringing an end to a five-year relationship between the two parties.
German BBL team changes identity under new partnership
German Basketball Bundesliga club BBC Bayreuth has secured its first naming rights partner in 18 years, with current partner Medi upgrading its relationship with the team.
UFC strikes deal with Televisa to launch new channel
Ultimate Fighting Championship has agreed a deal with Televisa Networks to air UFC in 20 Spanish-speaking countries in Latin America and launch a new pay-television network.
Doyen Global swoops to sign Neymar
Neymar has signed an image-rights agreement with Doyen Global, which will attempt to attract new sponsors and partners for the Brazil footballer outside his home country.
PokerStars races away with Isle of Man TT renewal
PokerStars has agreed a multi-year renewal of its sponsorship deal with iconic motorcycling event the Isle of Man TT.