MotoGP’s Yamaha strikes timely partnership

Leading MotoGP team Yamaha Factory Racing has added to its expanding commercial portfolio by confirming TW Steel as an official sponsor.

The Dutch watch manufacturer will collaborate with the team to create an exclusive range of TW Steel – Yamaha Factory Racing watches, with a design based on the Yamaha YZR-M1 motorcycle.

Yamaha team members will wear these watches during race weekends, while the range will also be available through selected TW Steel dealers and the global Yamaha network.

In addition, TW Steel branding will also be present on the Yamaha team’s track equipment, including the pit garage, hospitality and team vehicles. 

The news comes just days after Yamaha confirmed similar partnerships with SuisseGas and Volvo Car Italia.