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Bridgestone deal spans gap to new Paralympic partnership model

Industry experts estimate Japanese tyre brand Bridgestone will pay about $10m (€8.8m) over six years, from 2019 to 2024, to guarantee combined domestic and international rights for the next three Paralympic Games.

Bridgestone is already a Gold Partner of the Tokyo 2020 Paralympic Games, under a deal struck with the Tokyo 2020 Olympic and Paralympic Organising Committee in 2016.

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