HomeAnalysisTyresPara SportGlobal

Bridgestone deal spans gap to new Paralympic partnership model

Industry experts estimate Japanese tyre brand Bridgestone will pay about $10m (€8.8m) over six years, from 2019 to 2024, to guarantee combined domestic and international rights for the next three Paralympic Games.

Bridgestone is already a Gold Partner of the Tokyo 2020 Paralympic Games, under a deal struck with the Tokyo 2020 Olympic and Paralympic Organising Committee in 2016.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Related Articles

Para Sport
Payment Services & Credit Cards

Payment services brand Visa has renewed its Worldwide Paralympic Partner agreement with the International Paralympic Committee for four years, from 2017 to 2020.

Para Sport
Automobile Manufacturing

The International Paralympic Committee (IPC) has brokered its most-valuable sponsorship deal to date in a nine-year Worldwide Partner agreement with carmaker Toyota.

Related News

Para Sport

The International Paralympic Committee has hired Jonathan Neill, the former commercial director for the 2021 Rugby League World Cup, as a consultant to shape a new commercial strategy for the organisation
Para Sport

ParalympicsGB, the Great Britain and Northern Ireland Paralympic team, has agreed a late sponsorship deal with the Aldi supermarket chain as it takes part in the Winter Paralympic Games in Beijing
Para Sport

Germany-based sportswear manufacturer Adidas has agreed a three-year extension to its sponsorship deal with ParalympicsGB in a contract that covers both the Beijing 2022 winter Paralympic Games and the…
Para Sport

International Paralympic Committee president Andrew Parsons has hailed a “herculean effort” that has allowed the organisation to finish the financial year with a balanced budget.

Most recent

Motorsport

Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.
Football
Tyres

With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Cricket
Mobile Phones

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
Motorsport
Betting

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…