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Coca-Cola Japan backs home Paralympics

The Japanese division of soft drinks manufacturer Coca-Cola has been unveiled as a sponsor of the 2020 Paralympic Games in Tokyo.

Coca-Cola Japan will serve as a Gold Partner of next year’s Paralympics in the ‘non-alcoholic beverages’ and ‘coffee beans and instant coffee powder/granules’ categories.

The agreement brings the total number of Tokyo 2020 Paralympic partners to 66. The Gold Partner tier represents the highest branch of the Tokyo 2020 Paralympic domestic sponsorship tree.

Coca-Cola Japan president Jorge Garduño said: “As the longest continuous partner of the Olympic Games, we have a long-standing commitment to creating unforgettable moments during the world’s most watched and celebrated international sporting events. Working alongside our bottling partners in Japan, we look forward to furthering this legacy at the Tokyo 2020 Paralympic Games.”

As a domestic sponsor of the Paralympics, Coca-Cola Japan will be granted rights to use Tokyo 2020 designations and imagery, including emblems, mascots and slogans.