Para Sport

The International Paralympic Committee is looking to double its number of global sponsors.

Beer brand Skol is set to become an official sponsor of the Rio de Janeiro 2016 Olympic Games in Brazil, according to the Maquina do Esporte newspaper.

Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.

THE INTERNATIONAL PARALYMPIC COMMITTEE (IPC) has extended its deal with Atos for the IT services firm to remain its worldwide IT Partner until 2016

THE BRAZILIAN PARALYMPIC Committee (CPB) and the government-owned bank Caixa Econômica Federal have signed a four-year renewal deal worth 120 million Brazilian Real ($60.8m).

EDF ENERGY has extended its sponsorship of the British Paralympic Association (BPA) and ParalympicsGB for the next four-year Olympic cycle, 2013 to 2016

SPEAKING AT Sports Marketing 360, brand marketers associated with The London 2012 Olympic and Paralympics Games were universally positive about the Games experience, both commercially and personally

LONG-STANDING Olympic sponsors have learned that their association brings with it risks as well as benefits

AS THE PARALYMPICS in London are getting under way, IFM Sports takes a closer look at the overall media impact of the event in Germany, where the Paralympics are of significant interest with high cumulated…

THERE'S NO DOUBT that the Paralympic Games have now succeeded in capturing the attention of sponsors worldwide thanks to the sincerity of its values and ability to surprise

WESTFIELD HAS become the Official Shopping Centre Developer of London 2012 in a deal that takes LOCOG beyond its upper sponsorship target of £700m.