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TCL adds Brazilian Paralympic Committee to sponsorship portfolio

Consumer electronics company Semp TCL has entered into a partnership with the Brazilian Paralympic Committee (CPB).

The two-year deal has been signed ahead of this year’s Parapan American Games in Peru and will also cover the 2020 Paralympic Games in Tokyo. TCL joins Toyota as a supporter of the CPB.

It is hoped funding from the partnership will help improve Brazil’s position in the medal table at the Tokyo 2020 Paralympics. Brazil finished seventh at Rio 2016, its home Games.

Ricardo Freitas, president of Semp TCL, said: “Our partnership represents not only the chance to compete equitably with other countries, but also an opportunity to draw the attention of Brazilians and give more visibility to Paralympic sport.”

Earlier this year, TCL agreed a deal to sponsor the Copa América national team football tournament, while it also signed a new three-season partnership with the Brazilian Football Confederation (CBF).