HomeNewsNewsFinancial Services - OtherPara SportJapan

Visa becomes top-tier partner of Tokyo’s Paralympic Games

US financial services company Visa has stepped up its commitment to the Paralympic Movement by becoming a top-tier domestic sponsor of the 2020 summer Paralympic Games in Tokyo, Japan.

Visa has signed on as a Tokyo 2020 Paralympic gold partner in the category ‘payment systems’. Its addition brings the total number of Tokyo 2020 Paralympic partners to 71.

Tokyo 2020 president Yoshiro Mori said: “We are delighted to welcome Visa, a worldwide Paralympic partner, as a gold partner of the Tokyo 2020 Paralympic Games.

“Visa is the International Paralympic Committee’s longest-serving partner having first come on board in 2003. The company has also supported athletes aiming to excel at the Paralympic Games via its Team Visa programme. I am confident they will provide huge support for the Tokyo 2020 Games and generate further enthusiasm for the Paralympic Movement.”

Sponsorship of the Tokyo 2020 Paralympic Games is divided into two categories – the IPC’s sponsorship programme and Tokyo 2020 Paralympic sponsorship programme.

Worldwide Paralympic partners are granted the right to use the designation of the Paralympic Games and their emblem, but not including those of the Tokyo 2020 Paralympic Games. The three remaining categories are designated for domestic sponsors.

The highest domestic tier comprises Tokyo 2020 Paralympic gold partners, the second tier consists of official partners and the third tier is made up of official supporters.

Most recent

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.

The InterContinental Hotels Group (IHG) acquired Official Sponsor rights to the US Open tennis championship in a five-year deal with the United States Tennis Association.

US tech giants GoDaddy and Uber have made significant investments in the Official Partner tier for the ICC Cricket World Cup.