Tokyo 2020 adds Kadokawa Corporation as official supporter

Publishing company Kadokawa Corporation has agreed a deal to sponsor the 2020 Olympic and Paralympic Games in Tokyo, Japan.

The deal names Kadokawa as an official supporter of the Games, which represents the third domestic tier of the Tokyo 2020 sponsorship programme. The company has been attributed the ‘books and magazines publishing services’ category.

The deal brings the total number of Tokyo 2020 domestic partners to 62, including 15 gold partners, 32 official partners and 15 official supporters, including one official supporter which sponsors only the Paralympics.

As a domestic sponsor, Kadokawa will be able to use Tokyo 2020 Olympic and Paralympic designations and imagery, including emblems, mascots and slogans.

Masaki Matsubara, representative director and president of Kadokawa, said: “We will contribute to the Tokyo 2020 Games’ success through providing our publishing services by way of delivering event-related information as well as each exciting and touching moment, all to be captured in the form of publications and delivered to the multitude of visitors coming from all parts the world.”