Basketball
NBA India Games tips off today, adds JBL as sponsor
The 2019 NBA India Games, the American basketball league's biggest-ever marketing push in India, starts today at the Dome @ NSCI, SVP Stadium in Mumbai.
Euroleague Basketball adds DenizBank as latest Turkish sponsor
Turkish financial services company DenizBank has signed a global partnership agreement with the Euroleague Basketball governing body
Lenovo Turkey teams up with Euroleague Basketball
The Turkish division of Chinese IT and technology company Lenovo has agreed a deal to sponsor the Euroleague and EuroCup club basketball competitions for the 2019-20 season
Sky lands title sponsor rights to NZ women’s basketball team
New Zealand pay-television broadcaster Sky Sport has acquired title sponsorship rights to the country’s women’s basketball team.
Online shopping service Honey names Clippers training centre
The NBA’s LA Clippers and LA-based technology company Honey have entered into a naming rights partnership for the franchise’s revamped training centre.
Biofreeze secures naming rights to Golden State Warriors’ practice facility
The Golden State Warriors have expanded their partnership with pain relief brand Biofreeze, which has secured the naming rights to the National Basketball Association team's new practice facility
888sport to promote responsible gambling with Liga ACB deal
Online betting operator 888sport has entered into a partnership with the Liga ACB, the top tier of club basketball in Spain
Nike sponsorship powers expansion of Chinese High School Basketball League
The China High School Basketball League (CHBL) will expand from 84 teams in three provinces to 327 teams in 22 provinces, after a new sponsorship deal between US sportswear giant Nike and the China School…
Infront nets NBA sponsorship sales role in Italy
Infront Italy, an arm of the Wanda-owned sports marketing agency, has been exclusively appointed by the National Basketball Association to market the league’s sponsorship rights in Italy.
Fiba extends Ganten Water sponsorship until 2023
Chinese mineral water brand Ganten and Fiba, the global governing body of basketball, have agreed a four-year global partnership running from 2019 to 2023
Real Madrid signs Palladium as basketball club jersey sponsor
Spanish Liga ACB basketball club Real Madrid has signed Palladium Hotel Group as its new main sponsor
ALDImobile extends NBL backing
Australia’s National Basketball League has agreed a one-season extension to its partnership with ALDImobile, the exclusive mobile product of the ALDI supermarket chain.
Nissan steps up NCAA partnership with basketball deal
The North American division of Japanese automotive manufacturer Nissan has expanded its partnership with the National Collegiate Athletic Association by becoming an official corporate partner of NCAA men’s b…
Fiba and Wanda Group extend wide-ranging sponsorship deal to 2031
Fiba, the global governing body of basketball, has extended a long-term strategic partnership with Chinese multi-national conglomerate Wanda through to 2031
Ganten Water adds Serbian Fiba World Cup team to international sponsorship roster
Chinese mineral water brand Ganten Water announced a sponsorship deal with the Basketball Federation of Serbia (KSS) to its growing portfolio of international properties
German Basketball Federation extends with main sponsor ING
The German Basketball Federation (DBB) has renewed its long-running partnership with Dutch financial services company ING, its main sponsor
‘Boomers’ secure Signet backing ahead of Fiba World Cup
Basketball Australia has signed up packaging and warehouse supplies provider Signet as a new major partner of the men’s national team ahead of its Fiba World Cup campaign.
NBA teams and players outstrip NFL in global sponsorship power – survey
The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.