HomeNewsNewsClothing - SportsBasketballChina

Puma signs first Chinese player ambassador Zhao Jiwei

German sportswear brand Puma announced it officially signed its first Chinese basketball player as an ambassador, Zhao Jiwei. He plays for the Chinese national basketball team and the Liaoning Flying Leopards as a point guard.

In 2018 German sportswear company Puma returned to the basketball market as part of efforts to increase its presence in the US and China in competition with rivals adidas and Nike after a 17-year absence.

Puma said it sees a “substantial upside” for the brand in the US, adding that it expects Greater China, another strong basketball region, to be its top market by 2022.


Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France