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Puma signs first Chinese player ambassador Zhao Jiwei

German sportswear brand Puma announced it officially signed its first Chinese basketball player as an ambassador, Zhao Jiwei. He plays for the Chinese national basketball team and the Liaoning Flying Leopards as a point guard.

In 2018 German sportswear company Puma returned to the basketball market as part of efforts to increase its presence in the US and China in competition with rivals adidas and Nike after a 17-year absence.

Puma said it sees a “substantial upside” for the brand in the US, adding that it expects Greater China, another strong basketball region, to be its top market by 2022.