NBA China signs Official Marketing Partner deal with Leyard

Chinese electronics manufacturer Leyard has signed an agreement with NBA China to become the Official Marketing Partner for NBA’s “5v5”  basketball tournament held in the Chinese cities of Guangzhou, Chengdu, Shenyang and Hangzhou.

This was an upgrade from their previous role as a designated LED supplier for the event.

Leyard, which specialises in digital displays and virtual reality technology, made the announcement on Monday, and as part of the deal they will also provide LED visual effects systems for all competition zones.