German Basketball Federation extends with main sponsor ING

The German Basketball Federation (DBB) has renewed its long-running partnership with Dutch financial services company ING, its main sponsor.

The new deal will run until September 30, 2024 and has been signed ahead of this year’s Fiba World Cup in China.

The agreement covers Germany’s men’s, women’s and junior national teams. ING has sponsored the DBB since 2003 and benefits from brand exposure on the national teams’ jerseys.

The company also title sponsors the DBB’s 3×3 Tour, which takes the discipline to public spaces in major cities across Germany.

Germany has been drawn alongside Dominican Republic, France and Jordan in Group G at this year’s World Cup, which runs from August 31 to September 15.