HomeAnalysisAgencyBasketballChina

Endeavor Global Marketing targets growth in new markets

BEIJING, CHINA - JANUARY 01: Lester Hudson #14 of Liaoning Hengye Leopard in action during Chinese Basketball Association (CBA) League 2018/2019 27th Round - Beijing Shougang Ducks v Liaoning Hengye Leopard at Wukesong Arena on January 1, 2019 in Beijing, China.(Photo by Fred Lee/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…

Dan Haddad, head of commercial strategy at Octagon UK, looks at the potential upside for Liverpool in switching kit supplier rights from New Balance to Nike.

PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari.

Premier League champion Manchester City has aligned with the growing meat-free eating trend through its partnership with food and beverage specialists Nestlé Professional.