HomeNewsNewsEducationBasketballFrance

French Basketball Federation adds Amazon, Suzuki as new partners

The French Basketball Federation (FFBB) has entered into partnerships with e-commerce company Amazon and Japanese automotive manufacturer Suzuki.

The three-season partnership with Amazon will result in a dedicated FFBB shop launching on the Amazon.fr website. The shop will include official kits of France’s men’s and women’s national teams.

FFBB president Jean-Pierre Siutat said that Amazon would have a presence at all national team matches held in France as part of the agreement. Amazon will also offer Amazon Prime members in France the chance to win tickets to national team games, while the company will support amateur basketball initiatives.

An ‘Amazon Shoot Challenge’ will also be held between the third and fourth quarters of the national team’s home games, with participants to be given the chance to win an Amazon voucher worth up to €1,000 ($1,100). Fans must successfully throw the ball into the basket from the centre circle to be in with a chance of winning.

Amazon is an existing sponsor of France’s National Basketball League (LNB) through a deal signed in July 2017.

The length of the FFBB’s deal with Suzuki, meanwhile, was not disclosed but the body confirmed that a “multi-year” agreement has been signed.

As part of the agreement, the Suzuki France brand will have a presence at national team games and in the Coupe de France finals. The company will be displayed on LED advertising boards at the edge of the court and across official FFBB media.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France