The Dallas Mavericks and e-commerce app and marketplace 5miles have mutually agreed to end their jersey sponsorship deal, as the NBA basketball franchise seeks out a new partner that can put the team “at the forefront”.
The three-year deal struck in March 2018 resulted in the logo of 5miles, a Dallas-based company, featuring on the left chest area of the Mavericks’ jerseys.
The contract had been due to run through the 2019-20 season, but the two parties have agreed to end it one year early as the NBA enters the final season of it pilot test for jersey sponsorship.
Mavericks owner Mark Cuban said: “5miles has been an incredible partner and we wish them all the best. As the NBA continues to evolve into a global phenomenon, we look forward to finding a partner that can put the Mavs at the forefront.”
Mark Brinkerhoff, a spokesman for 5miles, added: “They helped launched our initial brand recognition campaign, providing nearly $54m (€48.3m) in value and visibility in every major US market and beyond. They exceeded our expectations in every way. We’ve accomplished all the goals we set two seasons ago.”