Information Technology

The Cleveland Indians MLB franchise has signed a new long-term partnership with sponsorship technology firm Hookit

German Bundesliga football club Hertha Berlin has agreed a partnership with digital security company Verimi

Next-gen social platform Vero has entered into a partnership with the World Surf League

Chinese social media platform WeChat has teamed up with the World Golf Championship-HSBC Champions as an Official Partner of this year’s tournament.

A good sponsorship creates value for both parties

Amazon Web Services, the cloud computing subsidiary of Amazon

IT and network technologies company NEC has signed a sponsorship deal with organisers of the upcoming Asian Games multi-sport event in Jakarta and Palembang, Indonesia

Enterprise application software provider SAP has expanded a partnership with World Sailing.

Digital products specialist Econocom has struck a deal to serve as an official supplier of the 2018 Ryder Cup golf event between Europe and the US.

The Association of Tennis Professionals, which operates the top men’s tennis tour, has extended a partnership with technology company Infosys.

NHL ice hockey team the San Jose Sharks has agreed a sponsorship deal with cloud data protection and management company Druva.

Photo and online printing service CEWE has renewed its sponsorship of German Basketball Bundesliga team EWE Baskets Oldenburg.

NFL American football team the San Francisco 49ers has entered into a partnership with Datrium, which specialises in tier-one hyperconverged infrastructure for hybrid clouds.

English Premier League football club Wolverhampton Wanderers has agreed a shirt sponsorship deal with IT consulting services company Silverbug.

IT and tech company Lenovo has agreed a deal to become the new main sponsor of the Turkish Basketbol Süper Ligi top-tier club basketball competition.

Swiss technology company ABB will pay nine-figures in dollars for title sponsorship rights to the FIA Formula E Championship over the deal's duration.