Information Technology


The new Formula E Championship electric car racing series expects centrally sold sponsorship revenues of between $20m (€14.7m) and $30m in its first year.

The role of National Football League Official Headset Partner could be permanently sidelined following the American football body’s $400m (€301m), five-year Game Console, Tablet and PC Operating System dea…

The Women's Tennis Association is exploring selling several regional sponsorships instead of a single lead global sponsorship, having so far failed to find a replacement for Sony Mobile, its former…

Sports Sponsorship Insider speaks with Frank Boulben, chief marketing officer, Blackberry, about why the mobile handset manufacturer has entered Formula One (F1) sponsorship and what it hopes to achieve…

DESPITE BEING a Frontiers bugbear, there can often be unavoidable reasons for sponsors to keep a lid on their involvement

IN THE LEXICON of the football commentator, the phrase “flatters to deceive” is a Frontiers favourite. Of

MARATHON RUNNERS are renowned for obsessively ticking off the different cities who’s routes they have completed, but now this habit seems to extend to sponsors.

RICHARD BRANSON'S company Virgin is more of a private equity investor than it is an old fashioned conglomerate

THE WIMBLEDON CHAMPIONSHIPS has long-term official sponsor and supplier agreements with 13 different brands

FRONTIERS REPORTED in late 2011 that Tottenham Hotspur shirt sponsor, augmented reality (AR) company Aurasma was making fairly slow progress engaging Spurs fans with its software (see here)

DUBBED THE ‘first truly digital Games,’ London 2012 will deliver more content than ever before with the BBC, NBC and other broadcasters making feeds available on internet-connected TVs, PCs, mobile pho…

MICROSOFT DYNAMICS WAS named the official Business Transformation Partner of the Lotus F1 Team in March, marking parent company Microsoft’s debut in Formula One sponsorship.

THE MASTERS, one of the four major tournaments on the professional golf calendar, always generates considerable coverage on digital platforms, as does its corporate partners ExxonMobil, AT&T and IBM

ANY UNDERDEVELOPED market of over 1 billion people is going to attract international interest particularly in a sector like telecoms

A STRAW POLL of Tottenham supporters at Frontiers found most (both) could name their shirt sponsor and 50% (1) connected them with “some sort of software”. So

DIGITAL BILLBOARD replacement (DBR), technology allowing in-stadia advertising billboards to be digitally ‘replaced’ in live TV broadcasts, looks set to revolutionise the sports advertising marketing in …