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World Surf League forms Vero partnership

Next-gen social platform Vero has entered into a partnership with the World Surf League.

The partnership will be activated at this year’s Quiksilver and Roxy Pro France, which will take place in Hossegor from October 3-14. The event forms part of the WSL Championship Tour.

As part of the agreement, Vero will create a space within the event’s Fanzone for people to relax and meet other fans. The Vero Social Lounge will be a dedicated beach side area, providing Vero users with the chance to relax and enjoy the competition.

Daily VIP ticket experiences and upgrades will be made available courtesy of Vero, which will also collaborate with PURE, the WSL’s sustainability initiative, and headline sponsors Quiksilver and Roxy to deliver a major beach clean on October 7.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.