HomeNewsNewsInformation TechnologyCycling

Trek-Segafredo teams up with Splunk

UCI WorldTour cycling team Trek-Segafredo has entered into a global partnership with data analytics company Splunk.

The deal begins on January 1, 2019 and will provide Splunk with brand exposure on the jerseys, bikes and vehicles of Trek-Segafredo’s men’s and women’s teams. The length of the agreement was not disclosed.

Splunk will analyse data from all parts of the Trek-Segafredo business, including riders, coaches, mechanics and fans. The company will seek to use its technologies to enhance and drive insights for the team.

As part of the agreement, Splunk will also participate in Trek-Segafredo’s race hospitality program around the world.

“I am excited by the prospect of what analytics could do for racing in the near future, that’s what makes this partnership such a great fit,” Luca Guercilena, general manager at Trek-Segafredo, said. “When you combine the two, innovation starts to take over and Trek-Segafredo will be pushed to a new level as Splunk technologies help our teams.

“The partnership between IT and cycling is obviously not new to us. We have had a very fruitful cooperation with CA Technologies over the past three years, which we would like to thank them for. As of 2019, Splunk will step in at the same level.”

Most recent

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.