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WeChat becomes first social media sponsor of World Golf Championship

Chinese social media platform WeChat has teamed up with the World Golf Championship-HSBC Champions as an Official Partner of this year’s tournament.

As part of the deal, WeChat will provide real-time scorecards and tournament information to fans, as well as exclusive behind-the-scenes content.

WeChat Pay will also be available throughout the Spectator Village, enabling digital payments for fans on the course.

The deals marks WeChat’s first foray into sports event sponsorship, and the first time the WGC-HSBC Champions has partnered with a global social media platform.

WeChat is already a sponsor of Chinese golf stars Dou Zecheng, Lin Xiyu and two-time European Tour winner Li Haotong.

Launched in 2011, WeChat is China’s most widely-used social media platform, with over 1.06 billion active monthly users worldwide.

This year’s WGC-HSBC Champions takes place on October 25-28 at Sheshan International Golf Club in Shanghai.