The Cleveland Indians MLB franchise has signed a new long-term partnership with sponsorship technology firm Hookit.
As the franchise’s official sponsorship evaluation provider, Hookit will track and measure social media engagement on all accounts related to the Indians and their players, media and fans.
The company’s Hookit Valuation Model (HVM) will enable the Indians to determine the media value driven by sponsors from these accounts across digital media, including on social platforms such as Twitter, Facebook and YouTube.
As well as tracking branded campaigns, Hookit’s platform will also be used as a competitive analysis tool, enabling the team to benchmark their performance against the other 29 MLB franchises.
San Diego-based Hookit is world’s leading single-source platform for quantifying sports sponsorship value across all forms of media.
Hookit works with brands and rights-holders to expand their sponsorship intelligence, allowing them to buy and sell sponsorships more effectively.