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McDonald’s seals FFA partnership

Fast food chain McDonald’s has sealed a partnership with Football Federation Australia (FFA).

Under the deal, McDonald’s will become an official partner of the top-tier A-League and the competition’s video assistant referee system, which was introduced last season.

The new A-League campaign gets underway today (Friday).

“McDonald’s has a long history of involvement with sport around the world and we look forward to working with them to promote the Hyundai A-League,” FFA chief executive David Gallop said. “Like our other commercial partners, they recognise the growing power of football in Australia’s commercial landscape.”

McDonald’s chief marketing officer Jenni Dill added: “The Hyundai A-League has become a major competition in Australian sport and we believe it will continue to attract more fans and more viewers.”