Restaurant chain and pizza delivery company Domino’s has entered into a partnership with Indian Premier League Twenty20 cricket team Royal Challengers Bangalore.
Domino’s has been named as an official partner of RCB, with its branding to feature on the arm of the team’s shirts during the 2018 IPL season.
Domino’s will also receive in-stadium advertising exposure during matches as part of the deal, which marks the company’s first partnership with an IPL team.
To promote the partnership, Domino’s will launch a television advertising campaign featuring RCB players, along with digital marketing campaigns.
Domino’s has also partnered with Hotstar, the video streaming platform of pay-television broadcaster Star Sports, to engage with fans and increase its visibility during match broadcasts.