Healthcare
Quirónsalud seals broad MotoGP deal
Healthcare provider Quirónsalud has agreed a broad partnership to support the MotoGP motorcycle-racing world championship.
Wroclaw 2017 signs cryotherapy partner
Wroclaw-based cryogenic devices manufacturer Kriosystem has signed up as a partner of this year’s edition of the World Games multi-sport event, which will take place in the Polish city.
Massage Envy enters sports sponsorship market with PGA Tour deal
Golf’s PGA Tour has agreed a four-year sponsorship deal with massage and skincare services company Massage Envy.
Canadian Paralympic Committee extends with long-term partner
The Canadian division of pharmaceuticals company Pfizer has extended its partnership with the Canadian Paralympic Committee.
UFC signs first-ever hospital partner
The Ultimate Fighting Championship mixed martial arts promotion has entered into a partnership with Hospital for Special Surgery.
Krys extends Tour de France jersey sponsorship
Opticians chain Krys has extended its partnership with the Tour de France cycling event.
Specsavers signs up for Lions’ New Zealand tour
Opticians chain Specsavers has agreed a deal to become a sponsor of the British & Irish Lions rugby union team’s 2017 tour of New Zealand.
NHL signs health insurance partner
North American ice hockey league the NHL has signed health service company Cigna as its official health insurance provider.
Nascar teams up with dental care firm
Dental care network Aspen Dental has entered into a multi-year partnership with North American stock car-racing series Nascar.
Turkish partner signs on for EuroLeague Final Four
Turkish healthcare group Acibadem has agreed a deal to sponsor the next two editions of the Final Four stage of the EuroLeague club basketball competition.
Alain Afflelou partners with Belgian FA
Opticians chain Alain Afflelou has agreed a sponsorship deal with the Belgian Football Association (URBSFA/KBVB).
San Antonio Spurs sign healthcare partner
Methodist Healthcare System has entered into a strategic partnership with Spurs Sports & Entertainment, through which it will sponsor the San Antonio Spurs NBA basketball franchise.
NBA’s Pistons sign up partner for new training facility
The Detroit Pistons NBA basketball franchise has agreed a deal with local healthcare organisation Henry Ford Health System.
Pittsburgh Pirates sign naming-rights partner for spring training facility
Major League Baseball team the Pittsburgh Pirates has agreed a naming-rights deal with Lake Erie College of Osteopathic Medicine (LECOM) for its spring training ballpark.
Ligue 1’s Nancy signs Velpeau to new sponsor position
Pharmaceuticals company Velpeau has agreed a deal to sponsor the playing socks of French Ligue 1 football club AS Nancy-Lorraine.
Warwickshire sees clearly with shirt sponsor renewal
UK eye and hearing specialist Scrivens Opticians & Hearing Care has extended a sponsorship deal with English County Championship cricket club Warwickshire.
Flamengo gets teeth into Orthopride partnership
Campeonato Brasileiro Serie A football club Flamengo has agreed a sponsorship deal with oral health services company Orthopride.
Genoa prescribes new shirt sponsor
Italian Serie A football club Genoa has agreed a shirt sponsorship deal with pharmaceuticals company Sanofi.