Healthcare
Cologuard seeks to raise awareness with PGA Tour partnership
Golf’s PGA Tour has entered into a partnership with Cologuard, the at-home colon cancer screening test of molecular diagnostics company Exact Sciences.
Manchester United extends with Korean partner
English Premier League football club Manchester United has renewed its partnership with South Korean pharmaceuticals company Cho-A Pharm.
Tokyo 2020 signs pharmaceuticals partner
Hisamitsu Pharmaceutical has signed up as an official partner of the 2020 summer Olympic and Paralympic Games, which will be held in Tokyo, Japan.
RFL extends Specsavers partnership
The Rugby Football League, the governing body for rugby league in England, has renewed its partnership with opticians chain Specsavers.
Fenerbahçe secures new shirt sponsor
Aurora links up with Brewers
The Milwaukee Brewers Major League Baseball franchise has signed a sponsorship deal with not-for-profit healthcare provider Aurora.
CME Group extends backing of LPGA points race, season finale
The Ladies Professional Golf Association has renewed a title sponsorship agreement with financial market company CME Group, while the organisation has also extended a partnership with Cambia Health Solutions and signed a new deal with insurance company XL Catlin.
FC Cincinnati signs jersey sponsor ahead of MLS verdict
United Soccer League team FC Cincinnati has agreed a deal for Mercy Health to become its main shirt sponsor should the club gain entrance into Major League Soccer.
Specsavers teams up with Cricket Australia
Opticians chain Specsavers has entered into a partnership with the Cricket Australia national governing body.
LaLiga heads to the dentists with new partner
LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with dental care firm Vitaldent.
Sacramento Republic aids MLS bid with shirt sponsor deal
United Soccer League team Sacramento Republic has agreed a deal for UC Davis Health to become its shirt sponsor in the event of it becoming a Major League Soccer franchise.
Florida Hospital steps up backing of Tampa Bay Lightning
NHL ice hockey team the Tampa Bay Lightning has expanded its partnership with Florida Hospital.
Title sponsor renews with PGA Tour’s Vegas tournament
Shriners Hospitals for Children has renewed its title sponsorship of the annual PGA Tour golf event held in the US city of Las Vegas.
Manchester City upgrades Mundipharma partnership
Healthcare and pharmaceutical business Mundipharma has extended and expanded its relationship with Manchester City to become a global partner of the English Premier League football club.
Bayern, Bremen sign up new partners
Bayern Munich has agreed a new partnership with eye care company Ursapharm, while rival German Bundesliga football club Werder Bremen has secured a deal with online betting operator Betway.
iClinic targets European brand expansion through CHL partnership
Slovakian eye surgery firm iClinic has agreed a deal to sponsor the Champions Hockey League pan-European club ice hockey competition.
NFL’s Bears and Dolphins secure medical partnerships
The Miami Dolphins franchise has agreed a partnership with the University of Miami Health System (UHealth), while rival NFL American football team the Chicago Bears has struck a deal with Advocate Health Care.
Chargers sign healthcare partner for LA move
NFL American football franchise the Los Angeles Chargers has partnered with healthcare provider Hoag Memorial Hospital Presbyterian.