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Alain Afflelou partners with Belgian FA

Opticians chain Alain Afflelou has agreed a sponsorship deal with the Belgian Football Association (URBSFA/KBVB).

The partnership will initially run until the 2018 Fifa World Cup in Russia.

Under the agreement, Alain Afflelou will receive brand exposure at the King Baudouin Stadium in Brussels, the home of the national team. The company will also supply the team with branded sunglasses.

Alain Afflelou plans on using the partnership to expand its presence in Belgium by tripling its number of stores in the country.

Belgium currently sits top of its qualifying group for next year’s World Cup, having won each of its four games so far.

Alain Afflelou also sponsors France’s Coupe de la Ligue knockout competition.