Massage Envy enters sports sponsorship market with PGA Tour deal

Golf’s PGA Tour has agreed a four-year sponsorship deal with massage and skincare services company Massage Envy.

The deal names Massage Envy as an official sponsor of the PGA Tour and the PGA Tour Champions, with the company to also serve as the official total body care sponsor of the Player Performance Centers, the Tour’s mobile training and wellness trailers.

Starting with this week’s Travelers Championship event in Connecticut, Massage Envy’s logo will be displayed on one of the two Player Performance Center trailers that are available for players to use each week on both Tours.

The agreement is the first of its kind for the PGA Tour and represents Massage Envy’s first major sports partnership.

The partnership coincides with the introduction of Total Body Stretch, Massage Envy’s new assisted stretching service. From next month, the service will be made available to members and guests at the company’s more than 1,150 franchise locations in the US, including most cities that host PGA Tour and PGA Tour Champions events.

Massage Envy has also built relationships with PGA Tour players Jonas Blixt, Patrick Cantlay, Bud Cauley, Tony Finau, Smylie Kaufman, Jamie Lovemark, Patrick Rodgers, Brandt Snedeker, Henrik Stenson (pictured) and Justin Thomas to promote the partnership.

“As the recognised leader in the massage and body care industry, Massage Envy is an ideal partner for the Player Performance Center unit that primarily focuses on therapeutic and injury-prevention services for our PGA Tour and PGA Tour Champions members,” Brian Oliver, the PGA Tour’s senior vice-president of sponsorship and partnership, said.

Derek Detenber, Massage Envy’s senior vice-president of marketing, added: “We’re excited about our new relationships with these tremendous athletes, who will help us tell the story of how proactive body care services, such as massage and assisted stretching, can boost performance and maintain the bodies of all athletes – from the professional to the weekend warrior – so they can do more of what they love to do.”