RB Leipzig keeps on rolling with Volkswagen

Bundesliga club RB Leipzig has extended its premium partnership with Volkswagen Group until the end of the 2020-21 season.

As part of the deal, the automotive group will promote its Volkswagen brand and the VW-owned Porsche through RB Leipzig channels.

Volkswagen will also have LED exposure at RB Leipzig’s Red Bull Arena and will provide a fleet of cars for RB Leipzig players and staff.

The brand first partnered with RB Leipzig in 2014, when it was still in the 2. Bundesliga, and stayed with the club following its promotion to the Bundesliga in 2016.

Volkswagen also has partnerships with five other Bundesliga clubs: VfL Wolfsburg – where Volkswagen owns the club and acts as its main shirt sponsor – Werder Bremen, Hannover 96 and Eintracht Braunschweig.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.