HJC switches MotoGP title rights from France to Germany

Korean motorcycle helmet brand HJC has signed as title sponsor of the German MotoGP in 2019 and 2020 – extending its title presence in MotoGP to five years.

HJC was previously title partner of the 2016 Czech MotoGP, and the 2017 and 2018 French MotoGPs.

It currently sponsors three racers on the MotoGP grid – Andrea Iannone (Factory Suzuki) Jonas Folger (Monster Tech 3 Yamaha) and Mika Kallio (Red Bull KTM) –  along with four riders in Moto2 and three in Moto3.

The first HJC Helmets Motorrad Grand Prix Deutschland will take place at Sachsenring on July 7, 2019.

HJC is the first helmet company to title sponsor a MotoGP calendar race event.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.