Land Rover builds World Rugby ties with fresh deal

British multi-purpose vehicle manufacturer Land Rover has furthered its backing of rugby union by extending its partnership with the World Rugby Awards.

The Award for Character in association with Land Rover will this year honour an individual, union or group which has shown an outstanding display of character that embodies the true values of rugby: integrity, respect, solidarity, passion and discipline.

The 2018 World Rugby Awards will again take place at the Salle des Etoiles in Monte Carlo on November 25 under the High Patronage of HSH Princess Charlene of Monaco, following a record-breaking debut in the Principality in 2017.

World Rugby chairman Bill Beaumont said: “Land Rover is a valued World Rugby partner with a proven track record in supporting and celebrating the game at all levels and the sponsorship of the Award for Character is further testament to their commitment to celebrating the game.”

In May 2017, Land Rover renewed its partnership with World Rugby in a deal that will see the company sponsor the 2019 World Cup in Japan. Land Rover will serve as the official vehicle of the national team tournament, and was also named as an official partner of the 2017 Women’s Rugby World Cup in Ireland.

Land Rover sponsored the 2011 World Cup in New Zealand and the 2015 event in England.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.