Spurs bags hat-trick of new deals with Audi, 1XBET and IWC Schaffhaus

Tottenham Hotspur has announced a trio of new sponsorships, but its search for an elusive stadium naming-rights partner goes on.

In the club’s latest suite of sponsorship deals, Audi will become the Official Car Partner under an exclusive four-year deal, and Swiss watchmaker IWC Schaffhausen will become the club’s Official Timing Partner.

1XBET, debuting in a new Spurs’ regional sponsorship category, will become the club’s Official Betting Partner for Africa.

The news comes amid growing concern over Spurs’ still unfinished £1bn ($1.3/€1.1bn) stadium, and its search for a naming-rights partner at the new venue.

As reported by Sports Sponsorship Insider, Spurs timed most of its previous sponsorship contracts to expire at the start of this season, to ensure exclusivity for the incoming naming-rights partner.

Spurs are currently seeking £20m a year for over 20 years for use of its stadium naming rights.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.