Osaka lands Nissan sponsorship

Naomi Osaka, the Japanese women’s singles winner at last week’s US Open tennis tournament, has landed a lucrative sponsorship deal with carmaker Nissan.

The 20-year-old Osaka doubled her career earnings when she took home the $3.8m winner’s cheque by beating Serena Williams in the final.

Osaka joins stars such as Gareth Bale of Real Madrid and Manchester City’s Sergio Aguero in becoming a brand ambassador for Nissan. Her other sponsors already include adidas, Yonex, Nissin Foods (see picture), Japanese telco firm Wowow and watchmaker Citizen.

The tennis star is predicted to become one of the most marketable athletes in Japan in the build-up to the Tokyo 2020 Olympics.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.