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Budweiser blows rivals ‘out of the water’ at FA, Mars downsizes

LONDON, ENGLAND - SEPTEMBER 08: Marcus Rashford of England scorers a goal to make it 1-0 during the UEFA Nations League A group four match between England and Spain at Wembley Stadium on September 8, 2018 in London, United Kingdom. (Photo by Robbie Jay Barratt - AMA/Getty Images)

Premium beer brand Budweiser has overcome fierce competition in the Football Association’s beer category to become the sole beer partner, taking all three key assets in the portfolio.

Budweiser’s parent company AB InBev signed a new multi-year deal with the FA in February, which will see it become the Official Beer Partner of the England national team, Wembley Stadium, and The Emirates FA Cup. It will be the first time Budweiser holds all three properties.

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