Tottenham teams up with Audi, 1XBET

English Premier League football club Tottenham Hotspur has signed sponsorship deals with German automotive manufacturer Audi and online betting company 1XBET.

Audi has signed a four-year deal to serve as Tottenham’s official car partner.

The company will benefit from digital signage exposure at the club’s new stadium through branding on LED boards, big screens and the venue’s interior television network. Audi will also be promoted across Tottenham’s digital media channels.

1XBET, meanwhile, has been named as Tottenham’s official betting partner for Africa. The length of the long-term deal was not disclosed.

1XBET will also receive in-stadium advertising presence, along with promotion on Tottenham’s new website and digital channels across Africa.

Tottenham claims to have 100 million followers across Africa and has fully mobilised official Supporters’ Clubs in Ghana, Nigeria and South Africa. The deal comes after 1XBET last week partnered with newly-promoted Premier League club Cardiff City.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.