Licensing & Merchandising
Biles leaves Nike to partner with Gap’s Athleta brand
American superstar gymnast Simone Biles has ended her long-standing relationship with Nike to strike a new apparel partnership with Gap's Athleta brand
NFL, Disney unveil co-branded Junk Food Clothing apparel line
The National Football League and Walt Disney Co. have partnered with vintage T-shirt company Junk Food Clothing to create a capsule collection ahead of next week's NFL Draft.
Estate of Kobe Bryant parts ways with Nike
Late NBA superstar's widow unable to reach new deal with brand
Investindustrial ‘makes €200m offer’ for Barça Corporate stake
European investment group Investindustrial has made a €200m ($239.7
FEI signs long-term GoGallop Studios licensing deal to develop egames
The International Equestrian Federation (FEI) has signed a five-year licensing agreement with interactive entertainment company GoGallop to collaborate on a series of egames
Boston College, New Balance strike 10-year apparel partnership
Boston College has struck a 10-year footwear and apparel partnership with New Balance worth a reported $45m
Topps creates NFT baseball cards
Trading card company grows presence in blockchain-based collectibles
Sports retailer Rebel named Official Partner of Football Australia’s Matildas
Football Australia has signed a three-year sponsorship deal with sports retailer Rebel, supporting the growth of women’s and grassroots football in Australia.
Getty Images nets long-term supplier deal with the FA
Visual communications platform Getty Images has signed a long-term deal with the English Football Association as the governing body’s 'Official Photography Partner'.
ACO extends IMG licensing deal for 24 Hours of Le Mans
Automobile Club de l'Ouest (ACO), the organiser of the 24 Hours of Le Mans, has renewed its global licensing representation deal with IMG for the iconic endurance race until 2024
Topps set to go public in SPAC deal
Merger values venerable trading card company at $1.3bn
Fanatics, University of Minnesota sign omnichannel agreement
Global sports merchandising giant further expands its collegiate business
Bids invited for Uefa club competitions metal coins licensing contract
Uefa and its appointed Team Marketing agency have invited proposals for the creation of Uefa club competition branded licensed products in the category of ‘precious metal coins’.
Dodgers dominate latest MLB jersey sales rankings
Team's first World Series title in 32 years drives fan spending
ATP Tour agrees four-year deal with online retailer Tennis-Point
The ATP Tour has agreed a four-year deal with online retailer Tennis-Point, which sees the brand become the official racket sports products retailer of the tour until 2025
Opro agrees Lions mouthguard licensing deal
The British & Irish Lions have announced a product licensing partnership with mouthguard manufacturer Opro.
The deal, which was brokered by The Point
Goldin Auctions makes record-shattering trading card bid
$20m offer, if accepted, would nearly quadruple current industry mark
PLL names Champion Athleticwear its official sideline apparel partner
The Premier Lacrosse League has named Champion Athleticwear as its official sideline apparel partner for the 2021 season.