Late NBA superstar's widow unable to reach new deal with brand
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MSC Cruises and Salesforce headline quartet of F1 additions
Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
French Basketball Federation switches from Adidas to Nike
The French Basketball Federation (FFBB) has agreed a kit deal with US sportswear company Nike.
Nike engages in wide-ranging Fiba partnership
The International Basketball Federation (Fiba) has signed an 11-year strategic partnership with US sportswear giant Nike that will cover the world governing body’s senior men’s, women’s and youth national team competitions.
Basketball Africa League brings in two Senegal-based sponsors
The Basketball Africa League has secured a multifaceted partnership with Senegal’s tourism promotion board, Agence Sénégalaise de Promotion Touristique, and the country’s marketing and tourism initiative, Destin…
Cardless expands NBA presence with Pelicans partnership
The National Basketball Association's New Orleans Pelicans have partnered with financial technology firm Cardless to launch the first team-branded credit card