Theo Andrew

Sports marketing company Rise Worldwide has been appointed as the exclusive commercial and media rights agency for the Abu Dhabi T10 cricket league in a multi-year mandate

Coupang Play, the streaming service of Korean e-commerce group Coupang, has agreed a four-year sponsorship deal with the Korea Football Association

The Asian Football Confederation (AFC) has renewed its sponsorship deal with Japanese financial services group Credit Saison for the 2021 to 2024 rights cycle

International Boxing Association (Aiba) president Umar Kremlev has said that the sport’s world governing body has cleared its debts and hit his specified $50m (€42m) target from sponsorship, broadcast and…

The Sportfive agency has been appointed as the exclusive commercial representative for video game developer Riot Games for its localised feeds across Southeast Asia

Cricket Australia has signed a sponsorship deal with Australian drinks manufacturer Nu-Pure that sees it become the official water partner of the men’s and women’s cricket teams in a three-year deal.

The Asian Football Confederation has agreed a sponsorship deal with Vietnamese instant coffee brand PhinDeli for the Fifa 2022 Qatar World Cup Asian qualifiers

French construction services company Altrad will become the new main jersey sponsor of the All Blacks rugby union team after it finalised a six-year deal with New Zealand Rugby

Chinese sportswear company Anta Sports Products saw its net profits double over the first half of 2021 to $592.5m (€503.9m) as the group rebounded from a Covid-19 slump.

Apollo Tyres, the Indian tyre manufacturer and global partner of Manchester United, has teamed up with the Red Devils and video game publisher Konami to launch a Pro Evolution Soccer 2021 esports tournament

Australian motor racing esports series Supercars Eseries has agreed a raft of sponsorships deals ahead of the latest championship which kicks off this week

The Indian state of Odisha has agreed a deal to sponsor the men’s and women’s national hockey teams for an additional 10 years after its current deal ends in 2023.