Licensing & Merchandising
Fifa expects to hit $6.44bn revenue target despite Covid, licensing revenues boosted
Fifa has maintained that it expects to reach its revised total revenue target of $6.44bn (€5.4
Fanatics, University of Oklahoma secure 10-year retail and licensing partnership
Fanatics has secured a 10-year exclusive retail and licensing partnership with the University of Oklahoma, in which the global merchandising giant will now become the Sooners' primary apparel and headwear…
Tiger Woods returning to video games with new 2K deal
Iconic golfer ends a nearly eight-year absence from the gaming industry
Topps, Sports Illustrated collaborate on magazine-themed cards
Limited-edition card set recreates classic baseball covers from venerable magazine
Ciesla: Motorsport Network’s apparel move a ‘significant commercial add-on’
Automotive-focused media and technology company Motorsport Network’s step into the apparel market is a “significant add-on” to the organisation’s commercial operation, says chief operating officer Oliver …
LeBron James, Lakers top NBA jersey sales in US
The National Basketball Association has announced that the Los Angeles Lakers and the team’s superstar LeBron James have topped the league’s jersey sales in the United States during the first half of …
Dick’s Sporting Goods preps new high-end store concept
Retail chain to open more experiential Dick's House of Sports
Goldin Auctions sets new sports collectibles industry record
Rising fan interest in sports collectibles continues to drive record-level sales
Fanatics adds Magic Johnson to board
Basketball Hall of Famer to help guide global merchandising giant
Fanatics expands into Chinese market via Hillhouse Capital partnership
Sports merchandising giant Fanatics is expanding its operations into China though a joint venture with leading Asia-focused private equity fund Hillhouse Capital
Notre Dame sitting out EA game revival until NIL rules clarified
Swarbrick, Kelly give strong support to greater player NIL rights
IMG brokers LK Bennett womenswear deal for Ascot Racecourse
IMG has brokered a deal to further expand Ascot Racecourse’s licensed product portfolio, agreeing a partnership with British luxury clothing brand LK Bennett to produce a range of ready-to-wear women’s fas…
Developer of mask accessory gains placement in NHL Lake Tahoe games
Newly developed Go-Clips to be used at league's outdoor event
Goldin Auctions secures $40m in funding led by The Chernin Group
Investment round also involves series of industry luminaries
Portuguese FA creates new official Amazon e-commerce store
The Portuguese Football Federation (FPF) has teamed up with e-commerce giant Amazon to launch a new official online store
Washington Football Team hires Code and Theory for rebranding process
The National Football League's Washington Football Team has appointed creative agency Code and Theory to assist with the organization's ongoing rebranding process.
Birmingham 2022, CGF Partnerships appoint Cube to develop merchandise
The organising committee for Birmingham’s 2022 Commonwealth Games and CGF Partnerships, the commercial vehicle set up by the Commonwealth Games Federation and the Sportfive agency, has appointed the U…
EA Sports extends Uefa club competitions licensing deal
Uefa, football’s European governing body, has signed a multi-year extension to its licensing agreement with Electronic Arts, granting continued exclusivity of its club competitions to video game developer E…