To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Leeds add AMT as official vehicle partner, focus on Elland Road expansion
English Premier League football club Leeds United has signed a sponsorship deal with vehicle solutions company AMT
Monaco shirt rights acquired by eToro, Fedcom switches to ‘Legacy Partner’ role
Multi-asset investment platform eToro has upgraded its relationship with French Ligue 1 outfit AS Monaco to become the club’s main shirt sponsor.
FFF latest sports property to enter NFT market with Sorare deal
The French Football Federation (FFF) has become the first international football governing body to step into the non-fungible token (NFT) market through a licensing deal with digital trading card company…
Euronics sponsors Uefa women’s football in Two Circles-brokered deal
Electronics and home appliances retailer Euronics Group has become an official partner of Uefa women’s football in a four-year deal until 2025.